Florence Central Market Food & Wine Tour with Eating Europe

5.0 (289 reviews) Florence, Italy
Duration3h
Free cancellationFull refund up to 24 hours before
Instant confirmationYour booking is confirmed right away
TicketMobile or paper ticket accepted
LanguagesEnglish
Group sizeUp to 8 travelers

Overview

Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, a proper Italian coffee, traditional Lampredotto sandwich, aged balsamic vinegar and much more.

Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a private wine tasting and food pairing. End the tour just like a true Italian would finish their meal: with sweetness! After learning how to enjoy your drinks like an Italian, savor an authentic gelato and learn how to differentiate it from the fake stuff!

Experience this one-of-a-kind Florence market food tour, where tradition and taste come together. Trust us, your taste buds will thank you.

Options

Small-group Food Tour (8 max)

Duration: 3 hours

Private Food Tour Upgrade

Enjoy a more intimate, personalised food experience, shared exclusively with your group.
Duration: 3 hours

What's included

  • Local English-speaking guide
  • Taste the best delicacies like truffle olive oil, truffle cheese, balsamic vinegar and Tuscan wines
  • Meet the local families who help keep Tuscan culinary traditions alive
  • ‘Food & the City’ Insider Tips
  • Explore the San Lorenzo market: 9 food tastings and 6 drink, including local wines
  • Unearth the Medici Family legacy, learning about their profound influence
  • Gratuities / Tips for the guide
  • Hotel pick-up and drop-off
  • Extra drinks

What to expect

  1. Pass by
    Pass by one of Florence’s oldest churches and a cornerstone of the Medici family’s history.
  2. Pass by
    Take a look at the impressive San Lorenzo Church, one of Florence’s oldest and most important churches, deeply tied to the Medici family. Inside, there's the Medici Chapels, home to Michelangelo’s sculptures and the opulent Chapel of the Princes.
  3. Via Faenza
    15m
    Enjoy freshly made cantucci, known as biscotti, paired with their perfect Tuscan match: Vin Santo, a naturally sweet white wine. A classic local ritual and a delicious taste of tradition.
  4. Pass by
    The Central Market is a 19th-century iron-and-glass landmark celebrating Florence’s food culture, with traditional food stalls downstairs, and a food hall upstairs.
  5. Pass by
    The San Lorenzo Outdoor Leather Market is one of Florence’s liveliest open-air markets. Wander among colorful stalls selling Italian leather goods, scarves, and souvenirs while enjoying the vibrant energy of the historic district.
  6. 20m
    Meet Marco, a market legend selling Tuscan cheeses and cured meats for 40 years. Discover his famous pecorino window with 46 varieties and taste local favorites. Don’t be surprised if truffle cheese follows you home!
  7. 25m
    The Le Lame stand, inside the Central Market, is run by the same family for generations, and it brings daily treasures from the Tuscan hills, including olive oils, vinegars, wines, liqueurs, and traditional flavours. Try a variety of this organic products!
  8. 20m
    To feel the true Florentine spirit, stop at Bar del Mercato, where vendors gather for coffee, wine, and gossip. Mingle with locals and enjoy one of Florence’s best coffees.
  9. 25m
    Discover true Florentine street food with the legendary Bambi family. Taste lampredotto made with a century-old recipe, and try Tuscan meatballs, all paired with a glass of Sangiovese wine for the full local experience.
  10. 5m
    Stop by this shop that used to sell only balsamic vinegar, oil, and pasta, now serving genuine Tuscan cooking (takeaway only).
    NOTE: This kitchen cooks with only genuine, seasonal ingredients, so the dish changes throughout the year rather than following a set menu.
  11. 25m
    Step into this historic wine shop, run by three generations of sommeliers since 1944. Browse 2,500 labels and enjoy two wines from the family’s own farm, paired with a main course brought from the Market.
  12. 15m
    Learn how to spot real artisanal gelato at this gelateria, discovering the importance of color, texture, and temperature. Taste two flavors, including their signature creations.

Meeting and pickup

Meeting point

Your guide will be waiting for you near the rounded bench, and wearing our purple Eating Europe bag.

End point

Your guide will be waiting for you near the rounded bench, and wearing our purple Eating Europe bag.

Additional information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • Suitable for all physical fitness levels
  • This activity requires a minimum of 2 guests. Should this not be met, we will contact you directly to help you get rescheduled or reimbursed.
  • Children under 4 years old do not need a ticket and can join the tour for free. However, food is not included. Paid tickets with food included are available for ages 4 and up.
  • Please note that the tastings mentioned are a selection of the delicious foods we often feature. Both offerings and tour stops may vary by day or season, but you're sure to enjoy a delightful array of local flavors!
  • Have dietary requirements? Simply email us or add a note at booking, and we’ll do our best to accommodate vegetarians, gluten-free guests or other dietary needs where we can. For guest safety, this experience isn’t suitable for those with severe or life-threatening food allergies to ingredients found on the tour, and the company cannot take responsibility for any food allergies or intolerances.

Cancellation policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Reviews

5.0 (289)
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€94.00 per person
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  • Free cancellation up to 24 hours before the experience starts
  • Instant confirmation
  • You'll choose your date and travelers and pay on viator.com. Prices vary by date, group size and option.
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