The Made in Florence Tour

Florence, Italy
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Duration3h
Free cancellationFull refund up to 24 hours before
TicketMobile or paper ticket accepted
LanguagesGerman, English, Italian, French, Spanish
Private tourOnly your group will participate
Pickup offeredSee the meeting and pickup details below

Overview

Made in Florence represents a tradition of quality, elegance, and artisanal craftsmanship recognized worldwide.
Each product is born from the combination of manufacturing expertise, attention to detail, and aesthetic culture — values that make Florence an authentic symbol of Italian excellence.”
This tour includes a visit at the Salvatore Ferragamo shoe museum which displays photos, sketches, trademarks and a collection of shoes designed by Salvatore and his daughter. Historically, the brand has been closely associated with iconic figures such as Audrey Hepburn, Marilyn Monroe, and Princess Diana, helping to shape an image of sophisticated and understated elegance.
The tour includes a visit to the Farmacia of Santa Maria Novella, that opened to the public in 1612 and still preserves 14th century frescoes. It sells the original Dominican monks’ products like perfumes, soaps, and “medicines”. A visit to the nearby Church of Santa Maria Novella is also included.

Options

MADE IN FLORENCE FRA

Duration: 3 hours
Pickup included

MADE IN FLORENCE - EN

Duration: 3 hours
Pickup included

MADE IN FLORENCE - ITA

Duration: 3 hours
Pickup included

MADE IN FLORENCE SPA

Duration: 3 hours
Pickup included

MADE IN FLORENCE - GER

Duration: 3 hours
Pickup included

What's included

  • Licensed guide
  • Entry tickets to the Museum of Ferragamo
  • Entry tickets to the Church of Santa Maria Novella
  • Pick up at your hotel if centrally located
  • 3 hour tour
  • Drop-off at your hotel

What to expect

  1. Museo Salvatore Ferragamo
    1h · Admission ticket included
    Guided visit of Ferragamo Shoes Museum
  2. Officina Profumo Farmaceutica Di Santa Maria Novella
    1h
    Visit the Shop and Museum of the Ancient Dominican Pharmacy of Santa Maria Novella
    Opportunity to buy some soaps, perfumes and medicines
  3. Basilica of Santa Maria Novella
    1h · Admission ticket included
    guided visit of the Church of Santa Maria Novella

Meeting and pickup

Meeting point

At the Statue of Cosimo Medici on Horseback

End point
Pickup details

Pick up will be done by our guide on foot. No taxi service is included.
Pick-up at your accomodation if centrally located.

Additional information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • All areas and surfaces are wheelchair accessible
  • Suitable for all physical fitness levels
  • Other services available upon request and payment of relevant supplement
  • The tour can be extended to 4 hours for shopping in the nearby Via Tornabuoni

Cancellation policy

For a full refund, cancel at least 24 hours before the scheduled departure time.
From
€165.00 per person
Check availability & book
  • Free cancellation up to 24 hours before the experience starts
  • You'll choose your date and travelers and pay on viator.com. Prices vary by date, group size and option.
Operated by ACCORD Italy Smart Tours & Experiences · Booked through Viator
More activities in Florence
From
€165.00 per person
Check availability