Free cancellationFull refund up to 24 hours before
Instant confirmationYour booking is confirmed right away
TicketMobile or paper ticket accepted
LanguagesEnglish
Group sizeUp to 20 travelers
Overview
See New York's most famous shopping street through the eyes of a fashion insider. Fashion on Fifth is a guided walking tour along Fifth Avenue that reveals how the world's leading brands design their flagship stores, stage their windows, and turn a city block into a stage for style.
Starting at Saks Fifth Avenue and ending at Bergdorf Goodman, you'll trace how New York became one of the world's great retail capitals — and decode the strategy behind the merchandising, branding, and window displays you walk past every day. Part history, part design masterclass, part behind-the-scenes look at the business of fashion, it's an experience you won't find in a guidebook.
The tour is led by WindowsWear, the team behind one of the world's largest archives of fashion window displays, and has been featured by NYC Tourism and Time Out New York and highly rated by travelers from around the globe.
What's included
Tour escort/host
Gratuities, Recommended
Souvenir WindowsWear Window Prints: Saks Fifth Avenue, Ralph Lauren, Coach, Louis Vuitton, Tiffany & Company, Bergdorf Goodman, Selfridges, Kleinfeld (available to purchase on booking page)
WindowsWear Cinch Sack (available to purchase on booking page)
What to expect
Saks Fifth Avenue
30m
Your tour begins at the Saks Fifth Avenue flagship, the storied department store that helped define luxury retail in America. Here you'll learn the store's history and its role in shaping Fifth Avenue, take in its landmark window displays — the same windows famous around the world for their holiday spectacles — and discover how Saks uses visual merchandising, architecture, and brand storytelling to draw shoppers inside. It's the ideal starting point for understanding how New York became a global capital of fashion and retail.
5m
The Nike House of Innovation 000 is the brand's marquee retail flagship—six levels and roughly 68,000 square feet of what Nike positions as the future of physical retail. Its slumped and carved glass façade creates a kinetic effect inspired by the blur of movement left by a speeding athlete, with a diagonal entryway that echoes the angle of the swoosh.
Cartier
5m
History of the mansion/landmark status
10m
Coach anchors its Fifth Avenue flagship on a three-level, roughly 20,000-square-foot space designed by William Sofield of Studio Sofield. The store leans into the brand's New York heritage and leather-craftsmanship story, built around a blackened steel staircase and a mix of custom cabinetry, vintage furniture, and bespoke objects.
Tiffany & Co.
30m
Tiffany & Co. has anchored this address since 1940 and is perhaps the most famous shop on New York's most famous retail corridor. Founded in New York in 1837, the house reopened its flagship in April 2023 as "The Landmark" following its first full renovation in over 80 years—a ten-floor transformation led by architect Peter Marino, with a glass-enclosed rooftop addition by OMA's Shohei Shigematsu.
10m
Swarovski on Fifth is the Austrian crystal house's largest flagship—a two-story, roughly 14,400-square-foot retail space that opened in December 2023. Designed by Swarovski Creative Director Giovanna Engelbert, the store trades the traditional jewelry-counter approach for an immersive world of color and light, built around the brand's signature palette of pink, yellow, blue, green, and marshmallow.
Bergdorf Goodman
10m
Bergdorf Goodman is one of New York's defining luxury department stores—and for a window-focused tour, arguably the most important stop on the route. Its display windows have been a Fifth Avenue fixture since the early 1900s, long treated as a benchmark for the art of the retail window.
Fifth Avenue
10m
History of Fifth Avenue and it famous shopping district
Rockefeller Center
Pass by
Let your guide know if you want to walk through the Channel Gardens and plaza, flagship window displays from Tiffany & Co., Michael Kors, FAO Schwarz, Nintendo and LEGO, plus Christmas Tree during the holidays
Meeting and pickup
Meeting point
2nd floor coffee shop inside of Saks Fifth Avenue. Entrance is on 5th Avenue between 49th and 50th streets.
End point
Tour ends at Bergdorf Goodman on the corner of 58 street and Fifth Avenue
Additional information
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Not recommended for travelers with spinal injuries
Not recommended for pregnant travelers
Not recommended for travelers with poor cardiovascular health
Suitable for all physical fitness levels
A moderate amount of walking is involved, approximately 17 blocks.
Operates in all seasonal weather conditions, please dress appropriately
Language operated: English
Cancellation policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
