Shanghai 11.11 Day Retail Group Walk

Shanghai, China
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Duration3h
Free cancellationFull refund up to 24 hours before
Instant confirmationYour booking is confirmed right away
TicketMobile or paper ticket accepted
LanguagesChinese, English
Group sizeUp to 15 travelers

Overview

Join a small group to experience China’s legendary 11.11 Singles’ Day on Shanghai’s famous Nanjing Road. This 3-hour walking tour offers a closer look at the city’s retail culture, during one of the world’s biggest shopping events.

Explore Raffles City & its international fashion brands before exploring the historic Shanghai No. 1 Department Store. Continue along the iconic Nanjing Road Pedestrian Street, where major retailers & local shops showcase their 11.11 promotions. Finish at New World Dawan, known for its Japanese-style shopping experience & distinctive retail selection. Along the way, your guide shares insights into how Singles’ Day evolved from an online shopping festival into a nationwide retail event. Compare shopping formats, discover local retail traditions & see how the city embraces 11.11.

Please note: This tour requires a minimum of 4 participants, barring which, the tour may be canceled (a full refund or alternative date will be offered).

What's included

  • Professional Local Tour Guide
  • Food and beverages
  • Personal Expenses

What to expect

  1. Raffles City Mall
    45m
    Kick off the 11.11 shopping spree at this iconic mixed-use mall near People's Square. Packed with international and Chinese brands spread across eight retail levels, it's the perfect place to start the hunt for Singles' Day deals.
  2. 45m
    Explore a major retail destination in the heart of East Nanjing Road. Surrounded by the excitement of Shanghai’s shopping district, this stop highlights the city’s contemporary retail scene and provides a closer look at its evolving department store experience.
  3. 50m
    Walk along one of Shanghai’s most famous shopping streets, known for its busy atmosphere, storefronts, and mix of established retailers and modern brands. Experience the energy of the city’s commercial heart and learn why shopping plays such an important role in Shanghai’s urban culture.
  4. 40m
    Finish the walk along the iconic Shanghai New World Dawan. Enjoy a change of pace from the shopping streets and discover how Shanghai’s commercial past and international character have shaped the city.

Meeting and pickup

Meeting point

The guide will meet all guests at the main entrance of Raffles City Shanghai, located near People's Square.
(No. 268, Xizang Middle Road, Huangpu District, Shanghai, 200003)

End point

The tour concludes at New World Daimaru Department Store, a short walk from Shanghai’s famous Bund waterfront.

Additional information

  • Public transportation options are available nearby
  • Suitable for all physical fitness levels

Cancellation policy

For a full refund, cancel at least 24 hours before the scheduled departure time.
From
$229.00 per person
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  • Free cancellation up to 24 hours before the experience starts
  • Instant confirmation
  • You'll choose your date and travelers and pay on viator.com. Prices vary by date, group size and option.
Operated by Opatrip.com US LLC – Local Tours in China · Booked through Viator
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