Exclusive Hangzhou 11.11 Day Retail Culture Walk

Hangzhou, China
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Duration3h
Free cancellationFull refund up to 24 hours before
Instant confirmationYour booking is confirmed right away
TicketMobile or paper ticket accepted
LanguagesChinese, English
Private tourOnly your group will participate

Overview

Experience Hangzhou on November 11 during China’s famous 11.11 event. On this private walking tour, discover how traditional commercial streets & modern retail districts take part in one of the world’s biggest shopping festivals.

At the bustling Dajing Alley, see neighborhood stores embrace the 11.11 event in their own way. On Hefang Street, browse traditional storefronts selling regional specialties. As you go along, learn how established Chinese brands & smaller shops fit into a retail culture increasingly shaped by online platforms. Continue along Southern Song Imperial Street, where historic commercial areas meet the seasonal deals of 11.11. For a fitting finale, Hubin Street's local & international retailers serve up exclusive deals & a lively atmosphere that captures the spirit of November 11th.

Please note: The availability & accessibility of attractions may vary based on time of day & crowd conditions, ensuring each visit is a unique experience.

What's included

  • Tours Offered in English and Mandarin
  • Local Professional Tour Guide
  • Meals and Drinks

What to expect

  1. Wushan Square
    15m
    Wushan Square sits beside Hangzhou's historic commercial quarter. It provides an introduction to the city's development as a centre of trade and urban life. Learn about the area's relationship with the old city before setting out on the walking route. Discuss the significance of November 11 in China's modern retail calendar.
  2. 35m
    Dajing Alley is a quieter, older lane of Hangzhou, and a good place to see how smaller, independent businesses take part in the November 11th retail festival. Cafes, craft shops and neighborhood stores line the alley. Browse handmade items, local crafts and small-batch goods, often with their own special 11.11 promotions. Your guide will point out what makes this neighborhood’s offerings unique, and explain how small sellers compete with online marketplaces.
  3. Hefang Street
    45m
    Hefang Street is where deals designed just for this day meet Hangzhou’s most traditional goods. Tea, silk, hand fans, Chinese medicine and regional sweets are sold here, many by shops with histories stretching back generations. Look for 11.11 bundle offers and Hangzhou-made souvenirs. Your guide will explain how local specialties are priced and promoted during the sales period, and which items are especially popular as gifts.
  4. Southern Song Imperial Street
    40m
    Southern Song Imperial Street mixes heritage-style shops, cafes and boutiques along Hangzhou’s former imperial road. Walk the street and look through Hangzhou-themed items you won’t find in the big malls. It's a good spot to see how smaller and creative businesses join in the festival with their own promotions.
  5. 45m
    Hubin is where 11.11 Day promotions are most visible, with Chinese labels and international flagship stores competing side by side. Expect the largest displays, the boldest campaign signage and the widest range of offers on the tour. Your guide will explain how the common 11.11 offers work, including discount vouchers, membership rewards and limited-time deals.

Meeting and pickup

Meeting point

The guide will meet all guests at the main entrance of Wushan Square, facing the Hefang Street historic commercial district.
(Gaoyin St, Shangcheng District, Hangzhou)

End point

The tour concludes at Hubin Pedestrian Street near West Lake's modern shopping district.

Additional information

  • Public transportation options are available nearby
  • Suitable for all physical fitness levels

Cancellation policy

For a full refund, cancel at least 24 hours before the scheduled departure time.
From
$239.00 per person
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  • Free cancellation up to 24 hours before the experience starts
  • Instant confirmation
  • You'll choose your date and travelers and pay on viator.com. Prices vary by date, group size and option.
Operated by Opatrip.com US LLC – Local Tours in China · Booked through Viator
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